About Falcon Web Flows

Experienced hands behind every system we build.

More than 25 years in technology infrastructure, application development, systems integration, and automation. Today we apply that experience to AI agents, web applications, CRM systems, and automated workflows.

25+

Years in technology

End to end

Lead capture to CRM

Human in the loop

On every decision that matters

Meet the Team

Real people behind the automation.

Falcon Web Flows is built by a small, senior team. You work directly with the people designing your system, not a hand-off chain.

Portrait of Tzvia Lorusso, Co-Founder & AI Automation Strategist at Falcon Web Flows

Tzvia Lorusso

Co-Founder & AI Automation Strategist

Tzvia co-founded Falcon Web Flows on a simple belief: business owners should spend their day on customers and craft, not on rekeying data between five disconnected tools.

She maps how a business actually runs, where leads come in, where follow-up stalls, where the same information gets typed twice, then designs the AI and automation that quietly handles it in the background, with a human approving anything that matters.

Portrait of Lenny Lorusso, Co-Founder & AI Developer at Falcon Web Flows

Lenny Lorusso

Co-Founder & AI Developer

Lenny builds the systems behind Falcon Web Flows. He turns a messy, real world business process into working software: the CRM, the lead capture, the AI agents, and the integrations that keep everything talking to each other.

He is hands on with every build, so the platforms a business already relies on stay in place and the automation wraps around them, with checkpoints where a person needs to review or approve.

Portrait of Marianne Eggleston, Sr. Sales & Startups Consultant at Falcon Web Flows

Marianne Eggleston

Sr. Sales & Startups Consultant

Marianne works with founders and sales teams on the part no software can do for them: positioning the offer, getting in front of the right buyers, and moving real conversations forward.

She helps early stage and growing companies build a sales motion that fits how they actually sell, then makes sure the Falcon system supports it instead of getting in the way.

Portrait of Carrie Lazzell, Digital Strategy & AI Consultant at Falcon Web Flows

Carrie Lazzell

Digital Strategy & AI Consultant

Carrie works with business owners who know something in their day to day is broken, but are too buried in it to name the fix. She listens first, then turns what she hears into a clear digital strategy: what to automate, what to keep human, and what order to do it in.

She maps where AI genuinely moves the needle for each client, from lead capture through follow up and reporting, so the system a business signs up for is the one that actually solves the problem they came in with.

Portrait of Virginia Lopez, Design & Personalization at Falcon Web Flows

Virginia Lopez

Design & Personalization

Virginia designs the client onboarding experience, so the first weeks with Falcon feel personal and clear instead of a stack of forms. She shapes each step around how the business actually works.

She also art directs client photoshoots, making sure the photos, colors, and overall look on the site match the brand instead of feeling like stock imagery dropped into a template.

Portrait of David Kashner, Videographer, Photographer & Storyteller at Falcon Web Flows

David Kashner

Videographer, Photographer & Storyteller

David takes a brand, its people, and its products and turns them into something worth watching. Video, photography, and the story that ties them together.

He handles it end to end: concept, shoot, direction, and edit, whether it is a founder telling their story, a product in use, or the everyday moments that make a business feel real.

The result is a library of visuals your site, ads, and social can pull from for months, all in one consistent voice.

Portrait of Stacy O'Connor, Promotional Products & Brand Experience at Falcon Web Flows

Stacy O'Connor

Promotional Products & Brand Experience

Stacy handles the physical side of a brand: promotional products, welcome packages, giveaways, and the incentives that get a company remembered long after the conversation ends.

She sources and designs pieces that fit the brand instead of generic swag, whether it is a convention booth, a new client welcome kit, or a thank you that keeps a long term relationship warm.

Portrait of Marco Lorusso, AI Quality Assurance at Falcon Web Flows

Marco Lorusso

AI Quality Assurance

Marco tests what the AI actually does before a client ever sees it. He runs the odd cases, the messy inputs, and the conversations that do not follow the script.

His job is to catch the wrong answer, the missed handoff, or the step that should have paused for a human, so every automation that goes live behaves the way it was promised.

Portrait of Pedro Olavarria, Sr. AI Infrastructure & Cyber Security at Falcon Web Flows

Pedro Olavarria

Sr. AI Infrastructure & Cyber Security

Pedro looks after the part of the system clients never see: the infrastructure the AI runs on and the controls that keep client data where it belongs.

He hardens access, reviews how integrations connect, and makes sure the automation stays reliable and secure as a business grows into it.

Portrait of Or Kiryati, Quality Assurance at Falcon Web Flows

Or Kiryati

Quality Assurance

Or checks that every build does what the client was told it would do. She walks the forms, the follow ups, and the handoffs the same way a real customer would.

When something feels off, she flags it before launch, so the system that goes live is clean, predictable, and ready for day one.

Portrait of Olivia Chase, AI Personal Assistant at Falcon Web Flows

Olivia Chase

AI Personal Assistant

Olivia is our AI personal assistant. She handles scheduling, reminders, and the follow up details that keep projects moving between calls.

She works alongside the team, never instead of it. Anything that needs judgment or a real conversation goes straight to a human.

Our Approach

AI can answer fast. That does not make it right.

Just as legal advice should be reviewed by a qualified attorney, AI-driven business processes should be designed and reviewed by experienced technology professionals.

We know what to ask

Anyone can prompt an AI. The expertise is knowing what the system should do, what it should never do, and where human review belongs.

We know the plumbing

Applications, data, integrations, permissions, and business rules. That is what makes automation safe instead of just fast.

We do not add AI everywhere

We place AI where it genuinely helps, define its boundaries, and build the surrounding technology correctly.

Responsible AI

AI does the busywork. Humans stay in charge.

Our systems use AI to eliminate repetitive coordination, data entry, reminders, scheduling, and operational friction, so your team spends less time on tasks that drain energy and add no value. Humans stay responsible for judgment, relationships, creativity, accountability, and final decisions.

AI handles

Coordination, data entry, reminders, scheduling, routine follow-ups, and operational friction.

Humans handle

Judgment, relationships, creativity, accountability, and every final decision that matters.

Complete Service Agency

One stop shop for everything your business needs.

Through our trusted partner network of business consultants, sales strategists, and marketing experts, we cover the full path from strategy to execution, without juggling five vendors who do not talk to each other.

Business Consulting

Clarify your model, offers, pricing, and growth plan.

Sales Strategy

Pipelines, scripts, and processes that convert.

Marketing

Positioning, content, and campaigns that bring leads in.

Technology & AI

Web apps, CRM, AI agents, and automated workflows.

Want to talk to a human?

Schedule a complimentary 30 minute demo and we will walk through what Falcon would automate in your business.